Suphajee Suthumpun: Nepal can add purpose for the international travelers

Dusit Thani Himalayan Resort, situated near the renowned Buddhist pilgrimage site Namobuddha, opened its doors to guests on July 24. As part of Dusit International, one of Thailand’s leading hotel and property development companies, the resort seamlessly blends Dusit’s signature Thai-inspired gracious hospitality with the richness of local culture and traditions.

In an exclusive interview, Kamal Dev Bhattarai and Pratik Ghimire from ApEx sat down with the Group CEO of Dusit International, Suphajee Suthumpun, to discuss Nepal’s tourism landscape and the unique offerings that Dusit can bring to the country. Excerpts:

What is the current status of global tourism? Are we heading towards a pre-pandemic level?

According to data from the United Nations World Tourism Organization, global travel recovery this year is expected to reach 80 percent compared with the pre-pandemic year 2019. However, a closer examination of the industry reveals that the Asia Pacific region has experienced the slowest recovery compared with other parts of the world, with the Middle East leading the way. The study indicates that the Middle East is on track to achieving a better recovery rate than that of 2019 and earlier. Europe follows closely behind, with the Americas coming next.

This year, the Asia Pacific region is projected to recover at a rate of approximately 54 percent. As we are based in this region, it is essential to understand the travel landscape in China, as it greatly influences overall recovery. Due to significant travel restrictions still in place in China, the region has not witnessed the same level of recovery seen in other regions.

Do you think the big countries like China should take some specific majors to ensure fast recovery of tourism in this region?

Each country indeed has its own specific policies when it comes to tourism. While I cannot elaborate on the policies of every country here, it is evident that organizations within the tourism industry hope for each country to recognize the multiple benefits that tourism can bring. Apart from boosting the hospitality sector, tourism also plays a crucial role in generating foreign currency and contributing to the national economy, including its impact on the GDP.

Before the covid pandemic, Nepal had around 1.19m international travelers annually. This year, I have learned that the Nepal Tourism Board anticipates 1m international visitors. We should understand that this 1m will benefit not only hotels and restaurants, but also the local economy.

What are your current projects in Nepal?

We have opened two hotels at the same time in Nepal. We did a soft opening for the Dusit Princess in Kathmandu a few days ago, and we are really honored to inaugurate another one in Dhulikhel on July 24. We also intend to open one in Lumbini, which will happen later this year. I believe that if we connect all of these locations, we will have a solid representation of what a country can offer. 

What will these projects offer here?

What we want to bring in Nepal besides hotels is a global footprint of Dusit Group. From a hotel standpoint, currently we cover 18 countries and Nepal is our 18th country. But if you go into our other businesses too, we are covering 19 countries. We have our business in Asia, Middle East, Africa, Europe and America, pretty much covering the global landscape.

What we bring to Nepal is a commitment to standards, competency, skill, and talent. The hospitality industry’s services are inherently international, necessitating adherence to global standards. This is precisely what we aim to bring here—support for local skilled labor to deliver services at the highest international standards.

As a company, we are celebrating our 75th anniversary this year. In our early days, Thailand, our country of origin, was not a popular tourist destination. Despite this, our founder recognized the need to build hotels of international standards to attract travelers from around the world. I share the same vision for Nepal. Our objective is to introduce luxury, high standards, and exceptional quality to Nepal, in turn, garnering attention and attracting international travelers to this beautiful country.

What does Dusit Group have besides hotels?

Dusit has four business units—hotels, education (hotel related education including culinary), food and property or real estate development. These are our four pillars. 

I am exploring right now but we also intend to bring education here. Our education business has a legacy of 30 years. As the global market has a shortage of skilled labor, our education will help produce skilled human resources and fill the gap, specifically with the hotel related education. This will help Nepalis not only in Nepal but also in the global market. 

Another area we are focusing on is the food industry. While it doesn’t necessarily have to be Dusit-branded food, our aim is to make a significant contribution to this sector. We prioritize maintaining high standards and ensuring quality food products. Health, organic practices, and sustainability are at the core of our food principles. As we expand in the future, we aspire to introduce these values to Nepal, promoting better health and sustainable practices in the local food industry.

How will Dusit contribute to bringing high quality tourism to Nepal?

We evolve over time. A few decades ago, our primary focus was on providing gracious services beyond expectations, and we diligently trained our staff accordingly. However, as new trends emerge, we recognize the importance of evolving and adapting to stay relevant.

One of the trends we have embraced in our offerings is wellness and wellbeing. Nepal, with its richness in spirituality, diverse religions, and vibrant cultural atmosphere, is well-suited for the luxury segment. Therefore, we believe incorporating wellness as a second pillar alongside our services in this hotel is essential.

Furthermore, promoting locality is a significant aspect of our business philosophy. We are committed not only to our own growth but also to the development of the community we operate in. Our resort is situated around the community of Namobuddha, a spiritual tourism spot, and we aim to support the locals by promoting the temple, local stories, environment, and nature to attract more tourists.

I bring along four media with me—National Geographic and Bangkok Post among others—and that is where I want to promote Nepal as a whole. I also took them to different places in Kathmandu and Bhaktapur to promote those places. I feel that there are many untold stories and facts about how Nepal recovered after the 2015 earthquake. People might now know that Nepal has fully recovered. These are our plans to promote locality. 

And we integrate sustainability in all of our business. We train our staff to understand what it means by sustainability.

What are your suggestions to the Nepal government and people to promote tourism in Nepal?

I believe there are rooms for improvement in Nepal’s infrastructure, particularly in the areas of roads, telecommunications, and electricity. For the country to attract quality tourism, these aspects need to be visibly improved and stabilized.

One positive development I have noticed is the progress made at the airport, which is a step in the right direction to welcome more tourists. However, it is crucial to promote the fact that Nepal is fully prepared to host a growing number of tourists, having successfully recovered from the earthquake and pandemic. Additionally, the rich cultural and environmental aspects of Nepal should be well-promoted to entice visitors.

To achieve these goals, the government should actively collaborate with private and multilateral sectors to attract investments. Education and skill development are equally important, as there are still people in Nepal who could earn more if they acquire relevant skills. This can also help bridge the global shortage of skilled human resources and boost the national economy.

For the tourism industry, incorporating a sense of purpose in traveling could set Nepal apart as the preferred choice, rather than just one among many options. While other countries offer various attractions, Nepal can differentiate itself by offering a purpose-driven experience. There are countless captivating stories from Nepal that can add purpose and meaning to the trip for international tourists