Biz Briefs...
Pulsar deal with Martyr’s Memorial A-Division League
Bajaj Pulsar has just entered into a title sponsorship agreement with the Martyr’s Memorial A-Division League, one of the most prominent football tournaments in the country. The partnership is for three years, as per a statement released by the company. The MOU for the sponsorship was signed this week by Shekhar Golchha, Managing Director of HH Bajaj, and Raj Humagain, Marketing Manager of the All Nepal Football Association (ANFA).
Daraz hosts first seller summit in Kathmandu
Popular e-commerce site Daraz hosted over 650 sellers at the first Seller summit in Kathmandu on September 18. The summit offered vendors looking to sell their products on Nepal’s fastest growing commerce platform an opportunity to learn and discover smarter ways to sell via Daraz. The e-commerce firm introduced upgraded systems and software, said the press release.
The new three- step approach aims to improve seller engagement and enhance customer service.
Crossovers and SUVs all the rage
The 13th edition of the biggest automobile exhibition in the country, the NADA Auto Show, concluded on September 16, with a record Rs 5 billion worth of transactions. Taking part in this extravaganza were more than 70 automobile importers, dealers, distributors, and manufacturers spread over around 135 big and small stalls at Bhrikutimandap in Kathmandu. The six-day expo, jointly organized by the Nepal Automobiles Dealers Association (NADA) and the Global Exposition and Management Services, showcased the latest two- and four-wheelers under the same roof. Making their presence felt at the event were major automobile brands such as Honda, Jeep, Mahindra, Isuzu, KIA, Ford, Hyundai, Tata Motors, Toyota, Hyundai, Renault, Nissan TVS, Bajaj, Royal Enfield, NIU, Miyama, and Vespa, to name a few. Besides new vehicles, there were also stalls for spare-parts, tires, lubricants, garage equipment, battery, and other auto accessories.
Although the total number of visitors (65,000) this year was not a significant increase from last year’s (62,000), the transaction amount this year doubled from last year’s Rs 2.2 billion. The sales at the NADA 2017 had been partly affected by a liquidity crisis, with commercial banks tightening hire-purchase loans. But with increased liquidity, sales this year soared.
“There are many other factors behind the increase in sales,” says Krishna Prasad Dulal, vice-president of NADA. “First, this time Nepali consumers showed more interest in purchasing bigger and more expensive crossovers and SUVs compared to smaller passenger cars. Also, their purchasing power seems to have increased and a culture of changing and upgrading cars has been established.” Dulal explains that in terms of quantity, sales of smaller hatchbacks and sedans are higher but in terms of revenues, crossovers and SUVs contributed significantly more to the total pot of Rs 5 billion.
“Our streets are becoming less maneuverable for smaller cars with low ground clearance and the SUVs have also become more affordable due to high competition,” says Dulal. “Take the Jeep for example, a new entrant in the Nepali market that nonetheless notched up satisfactory sales in the NADA week.”
As for the consumers, their expectation of reduced import taxes and excise duties did not come true this fiscal too. In fact, the government increased taxes on both two- and four-wheelers. Says Saurav Nepal, an automobile enthusiast and journalist, “As always, NADA succeeded in creating an extravagant affair, showcasing a wide range of automobiles. I was particularly impressed by the new electric vehicles, Jeep SUVs and Harley Davidson motorcycles that were on display. But unfortunately taxes make them unaffordable.”
The electric vehicles launched this year have managed to attract many consumers, as was evident at the NADA Auto Show, Dulal explains. But there is still a state of confusion among both the buyers and sellers about their future. The facilities for recharging and repairing electric automobiles are poor at the moment and as most EVs coming into Nepal are from branded companies, their costs are relatively high.
“Currently, the best option is to import relatively cheaper EVs from China. But the perception of Chinese products is not good,” says Dulal. “The other option is for the government to promote EVs by reducing taxes and facilitating the use of electric vehicles”
Biz Briefs...
Jagdamba Motors launches TVS NTORQ 125
Jagdamba Motors, the authorized distributors of TVS two-wheelers and three-wheelers in Nepal, has launched its 125cc ‘connected scooter’ TVSNTORQ 125 at the National Automobile Dealers Association (NADA) Auto Show 2018 being held in Kathmandu. The introductory price of the TVSNTORQ is Rs 224,900.
Designed for the youth, TVS NTORQ 125 has been developed based on the TVS Racing pedigree and comes with the state-of-the-art CVTi-REVV 3 Valve engine. The scooter also marks the launch of an exclusive technology platform—TVS SmartXonnect*—making it a connected scooter.
Khalti, Tootle partner for bike hailing service in Nepal
Nepal’s two homegrown startups, Khalti Digital Wallet and Tootle, have signed an agreement to make the bike hailing service easier. This partnership will enable Tootle customers to top-up their Tootle balance via Khalti Digital Wallet and make payment for Tootle ride even more convenient. Amit Agrawal, Director of Khalti, and Sixit Bhatta, Co-founder and CEO of Tootle, signed the MoU to this effect on September 11.
Penciling their own niche on waste paper
For an economy saddled with a huge trade deficit (that ballooned to Rs 1,161 billion in the last fiscal), any new production activity at home is welcome news. With the continuous drainage of human resources to other countries, Nepal’s manufacturing has suffered, contributing to import dependency for the smallest of consumer goods—including pencils. This is not to suggest there is paucity of enterprising entrepreneurs in Nepal. Take the 29-year-old Nirmal Dahal. A resident of Damak, Jhapa, Dahal employs over a dozen workers in his native city. In the process he is helping reduce the monopoly of foreign products in Nepali markets. Not just that. He is protecting the environment too. He is doing all this via his Sagarmatha Pencil Udhyog.
“The idea came to me when I was working in the stationery department of a bank in Kuwait,” says Dahal. “I saw pencils made from recycled paper there and thought I should try and produce them in my own country.” Dahal returned home in 2017 and after a few months of research launched a small-scale industry.
The goal was not only to make something in Nepal, but also to create an eco-friendly industry, Dahal says. At present, the Sagarmatha Pencil Udhyog produces an average of 3,000 pencils a day and recycles around 30 tons of waste paper every month. Sagarmatha pencils are currently sold in most eastern districts and they are being marketed in Kathmandu too. “We have started selling from about 25 different stores in Kathmandu and business is slowly picking up.”
The main competitors for Sagarmatha pencils are established Indian brands that have monopolized the Nepali markets for years. In terms of operations, Sagarmatha still depends on manual labor for 40 percent of its production process, and hence the high production cost. “We are still selling at prices competitive with Indian pencils,” Dahal says. “The idea is not to compete against Indian companies but to create environment friendly products here and start a change in the country.”
Sagarmatha produces four different models of pencils at the moment and is planning new products and designs for early 2019. Due to its roots as a small-scale industry, the biggest challenge has been market expansion, Dahal says. “We are a small team and we are selling only on the basis of the orders we get. We have to penetrate new markets to be able to sell more,” he says.
Graphically designed to attract school children as well as other users, Sagarmatha pencils proudly bear the Nepali flag to distinguish them from imported products.
“We are importing millions worth of stationery products every year,” Dahal says. “I hope Sagarmatha Pencil Udhyog will help bridge the country’s trade deficit, albeit only a bit. But hopefully other entrepreneurs like me will take note”