The rush for tickets to K-pop supergroup BTS’ comeback tour has sparked huge demand in Mexico, prompting President Claudia Sheinbaum to appeal to South Korea’s president to add more shows. BTS announced three concerts in Mexico City in May as part of its first world tour in four years.
Reuters reported, tickets sold out in under 40 minutes, with around one million fans competing for 150,000 seats. While official prices ranged from 1,800 to 17,800 pesos, resale platforms listed tickets at sharply inflated rates, leading to complaints over dynamic pricing.
Mexico’s consumer watchdog has sanctioned StubHub and Viagogo for abusive practices. BTS’ global tour will begin in South Korea in April and is expected to be one of the biggest of the year, with revenues projected to exceed $1bn.
