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The ‘Karkha-Charkha’ YouTube channel has officially released ‘Jabunik Rukhwa’, a traditional Tharu ‘Jhumra’ folk music video shot on location across Deukhuri.

Belonging to the ‘Ratanchawa’ sub-genre of Jhumra, traditionally performed and danced to at night, the song moves beyond standard folk entertainment to portray a poignant narrative of working-class life, labor, and domestic intimacy. The storyline follows a husband and wife who reunite after a day of separation and physical exhaustion, sharing a quiet, bittersweet evening centered around the simple aspiration of building a wooden bed out of jamun wood.

The production features lead vocals by prominent Tharu artist Somati Chaudhary and veteran singer Lalta Chaudhary, who marks a return to the singing scene after roughly 30 years. They are supported by chorus vocalists Arzoo Chaudhary, RK Tharu, Anju Chaudhary, and Urmila Gamwa Tharu.

The musical arrangement was directed by Ujjwal Sagar, with audio engineering by Manzil Bikram KC and instrumental contributions from Kiran Baral (flute), Naren Moktan (guitar/ukulele), and Nandu Chaudhary (percussion). Visual production was managed by field producer and creative director Lavkant Chaudhary, alongside management support from Chabilal Kopila, cinematography by Dirgha Chaudhary and Newraj Chaudhary, color grading by Sushil Khanal, and choreography by Sunil Chaudhary featuring the Sanghari Sanskritik Pariwar and Morgalik Naach Toli dance groups.

When a film ends, audiences remember the actors. When a concert closes, they remember the artist. When a commercial appears, they remember the brand. Behind each visible moment is a group of people whose work is designed not to be noticed.

They carry equipment before sunrise, solve power problems, manage crowds, protect sound, rebuild schedules and remain after the audience has gone. A production succeeds partly because these people make difficulty disappear from the final image. Their invisibility may serve the work, but it should not make their labor disposable.

A production is a chain of dependence

No department works alone. A cinematographer depends on lighting and grip teams. Sound depends on the location and the discipline of everyone nearby. Artists depend on stage managers, technicians and security. Editors depend on accurate storage, notes and handovers. Producers depend on people reporting problems before those problems become emergencies.

The romantic image of one visionary creator can hide this chain. Direction matters, but leadership in production is not the ability to control every task. It is the ability to align specialized people around a shared intention and give them the conditions to do their work.

When one role is undervalued, the effect travels. A rushed location decision damages sound. A delayed call time reduces the light available to the camera. Missing releases create legal risk. Poor data management can erase days of work. Credits reveal individuals, but production quality reveals the system between them.

Long hours should not be a badge of honor

Film and event work often requires unusual hours. Weather, performance schedules and location access cannot always be controlled. But unpredictability should not become an excuse for permanent exhaustion.

Crews sometimes celebrate extreme working hours as proof of commitment. In reality, fatigue reduces attention, patience and safety. Driving after an overnight shoot, lifting equipment without enough rest or working around electricity in rushed conditions can produce consequences far more serious than a missed shot.

Professional productions should schedule realistic breaks, provide food and transport appropriate to the hours, identify safety responsibilities and make it possible for a crew member to report risk without being treated as difficult. Care is not separate from quality. A respected crew makes better decisions.

Fair work begins before the shoot

Many disputes blamed on personality are actually failures of expectation. Was the work expected to last ten hours or sixteen? Is overtime included? Who provides equipment? When is payment due? Can the footage be used in a portfolio? What happens if the project is canceled?

A written agreement does not need to be complicated to answer these questions. Clear scopes, rates, payment dates, ownership and credit terms protect both sides. They also make it easier for emerging crew members to recognize when an arrangement is unreasonable.

Nepal’s relationship-based creative culture can make formal conversation uncomfortable. Yet silence does not preserve relationships when expectations later collide. Clarity at the beginning is one form of respect.

Credits are part of professional identity

For crew members, a credit is not only recognition. It is evidence of experience. It helps an editor, stylist, assistant director, colorist or sound recordist find the next opportunity. Omitting credits weakens their ability to build a career from work they helped create.

Credits should be accurate, agreed and accessible. Social posts can tag key collaborators; video descriptions can list departments; production records can preserve full crew information even where the final format limits display. Brands and agencies should understand that acknowledging a crew does not reduce the value of the client. It demonstrates the professionalism behind the result.

The first job must lead somewhere

Every industry needs entry points. Assistants often begin with basic tasks, but those roles should provide observation, feedback and increasing responsibility. If junior crew members are used only as inexpensive labor, the industry loses the opportunity to develop its next generation.

In the commercial, concert and artist projects represented in my portfolio, some of the most important contributions have come from people whose names the audience will never know. Building teams has taught me that ownership grows when people understand why their task matters and can see how their role may develop.

Production companies can create clearer pathways: assistant to operator, production runner to coordinator, junior editor to lead editor. Mentorship does not require a formal classroom. It requires experienced people to explain decisions, allow questions, and give credit when someone grows.

Freelance should not mean unprotected

Much creative work will remain project-based. Freelancing can offer independence and variety, but it should not mean that payment, safety and dignity become optional. Industry associations and production networks can help by sharing rate guidance, contract templates, safety protocols and dispute-support mechanisms.

Better records would also help Nepal understand the scale of its creative workforce. UNESCO’s work on Nepal’s cultural and creative industries treats film, music, media arts and related fields as contributors to economic opportunity and cultural identity. Recognizing the sector in policy begins with recognizing the people who actually perform the work.

What audiences can change

Audiences also influence the culture of production. Watching end credits, asking who made an image and valuing behind-the-scenes craft can shift attention beyond celebrity. Journalists can name cinematographers, editors and designers. Awards can recognize technical and production roles. Clients can ask whether crews were treated fairly.

None of these actions diminishes the director or artist. They present a more truthful account of creation.

Making the invisible visible

The purpose of a crew is not to compete for attention with the finished work. It is to make the work possible. But professional invisibility should never become economic or human invisibility.

Nepal’s production culture will be judged not only by the images it exports, but by the conditions under which those images were made. Better contracts, safer hours, accurate credits and real career pathways are not administrative details. They are the foundation of work that can continue. Every frame carries more people than it shows. Our industry should learn to see them.

Heavy metal band Slipknot have announced a new world tour, with Marilyn Manson due to appear as a support act, BBC reported. 

The eight-piece group, known for performing in masks, will be joined by the US rock musician during their shows at London's Wembley Stadium and multiple dates of the South American leg of the tour.

Some fans have reacted angrily to the news and said they will not attend the shows over past sexual abuse accusations against the 57-year-old.

Manson, real name Brian Warner, has always strongly denied any allegations against him, according to BBC. 

Taylor Swift's showgirl-inspired "The Fate of Ophelia" claimed the most prestigious trophy at MTV's annual Video Music Awards on Sunday, and the singer dedicated the honor to the late country music legend Dolly ​Parton, Reuters reported. 

Swift took home three awards at this year's VMAs, bringing her career total to an unmatched 33. She had previously been tied with Beyonce at 30 awards apiece.