James Cameron’s science fiction fantasy film Avatar: Fire and Ash has crossed the $1bn mark at the global box office, becoming the director’s fourth movie to reach the milestone. According to Walt Disney Studios, the visually striking film has earned $1.03bn in worldwide ticket sales.
The film is the third installment in the Avatar franchise, which has now generated a combined global revenue of $6.35bn. Fire and Ash continues the story from Avatar: The Way of Water, focusing on Jake and Neytiri as they grieve the death of their son.
Industry analysts say the Avatar films continue to attract audiences to theaters due to their immersive visuals. Paul Dergarabedian, head of marketplace trends at Comscore, noted that the franchise’s 3D experience is especially suited for the big screen.
The original Avatar, released in 2009, earned $2.9bn worldwide and remains the highest-grossing film of all time in unadjusted figures. Its sequel, Avatar: The Way of Water, released in 2022, collected over $2.3bn globally and won an Academy Award for best visual effects.
