Two Zara adverts have been banned by the UK’s Advertising Standards Authority (ASA) for featuring models who appeared unhealthily thin. The ASA, which regulates advertising to ensure it is responsible and not misleading, said the models’ poses and styling exaggerated thinness, making the ads irresponsible, BBC reported.

Zara removed the images, stating both models had medical certificates confirming they were healthy and that the photos were only minimally edited. Two other ads were investigated but not banned. Similar actions have been taken against retailers like Marks & Spencer and Next over concerns about promoting unrealistic body standards.