Basant Raj Mishra: A visionary in Nepali tourism passes away at 71

Basant Raj Mishra, a pioneering figure in Nepal’s tourism industry and the founder and executive chairperson of Temple Tiger Group of Companies, passed away on Sunday morning while receiving treatment for dengue at Norvic Hospital, Kathmandu. He was 71.

Born on 20 Feb 1953, in Kathmandu, Mishra attended Padmodaya School before graduating from Patan Campus in Lalitpur. With a passion for entrepreneurship, he traveled to Europe after his studies to take courses in business management and marketing. 

Reflecting on his journey in The Annapurna Express’s ‘ApEx Pioneer’ column, he once said, “I was born into a family with a bureaucratic background, but a government job never appealed to me. My interest was rather in business, to start something of my own.”

Mishra’s insights into life and work were profound. “Europe taught me that work is vital, not just for income but also to establish your identity. Ultimately, what matters is not how much you earn but who you are.” This perspective guided his career, as he began working in tourism in 1977, eventually founding the Temple Tiger Group of Companies 11 years later, one of the first businesses to promote sustainable and responsible tourism in Nepal.

This visionary’s contributions went beyond entrepreneurship. He was a former chairperson of the Pacific Asia Travel Association (PATA) Nepal Chapter and a PATA Life Member, and played a pivotal role in linking Nepal with international tourism circles. His goal was always to establish Nepal as a stand-alone tourism destination. “When I was starting, many tourists visited Nepal through Indian travel agencies, which considered Nepal an extension of their own country. My goal was to make Nepal a stand-alone destination,” Mishra said in the interview.

Mishra’s nephew, Pius Raj Mishra, described his uncle in the ‘ApEx Pioneer’ column as a man who lived by the mantra ‘work is worship’. He noted, “Hard work has given him global recognition as a successful tourism entrepreneur and conservationist. Even in our own family, everyone rushes to him for help and advice.”

A colleague, Sanjay Nepal also reflected on Mishra’s character in the same interview, saying, “In tourism, many people are double-tongued, but he is what he is. If he is angry, he will show it to you. He is also open-minded, a quality that many lack. Most importantly, he is a determined learner. To this day, he calls me for suggestions.”

Mishra’s impact on conservation tourism in Nepal was groundbreaking. As he said, “Shifting to conservation tourism was my best career decision. In light of the prevalent climate change, Nepal has always been at the forefront of travel practices that minimize environmental waste, encourage conservation and educate travelers on the environment.” He often remarked that ‘Nepal is the Africa of South Asia’ when it came to wildlife tourism, emphasizing the country’s role in promoting sustainable travel.

Mishra was also the founding director of the Nepal Tourism Board, an entity established  in 1998 to foster private-public partnerships in tourism promotion. His leadership helped transform Nepal into a global example of successful conservation, adventure and wildlife tourism.

Despite facing numerous challenges, including the closure of hotels inside national parks, Mishra’s adaptability and resilience were key to his enduring success. “I have overcome many odds to succeed in this sector,” he said. “There are new setbacks and challenges every other day, but I can deal with them as I am a very adaptable creature.”

Mishra’s legacy as a global ambassador for Nepali tourism will continue to inspire future generations.

He is survived by his wife, Jyanu Mishra, his son, Brajesh Raj Mishra—and his contributions to the tourism and hospitality industries. 

His last rites were performed on Sunday noon at Pashupati Aryaghat. His visionary leadership, commitment to sustainable tourism and passion for promoting Nepal’s identity on the world stage will be remembered for years to come.