India’s government said on Tuesday social media companies would have to take down unlawful content within three hours of being notified about it, tightening an earlier 36-hour timeline in what could be a compliance challenge for Meta, YouTube and X, Reuters reported. 

The changes amend India’s 2021 IT rules, which have already been a flashpoint between Prime Minister Narendra Modi’s government and global technology companies.

The amended rules also relaxed an earlier proposal that would have required platforms to visibly label AI-generated content across 10 per cent of its surface area or duration, instead mandating that such content be “prominently labelled”.