At Yiwu International Trade City, China’s largest wholesale market, shoppers are crowding into a small stall ahead of the Lunar New Year.
According to the Reuters, they are hunting for an unusual hit: a red plush horse with a frown, a gold bell on its neck, and shy-looking eyes. The toy has gone viral online as China prepares to welcome the Year of the Horse.

Nicknamed the “crying horse” by social media users, the toy was meant to smile. A factory mistake turned its mouth upside down, creating a sad expression instead. Shop owner Zhang Huoqing said to Reuters that the flawed toy spread online after a customer failed to return it.

The gloomy horse has struck a chord with young Chinese workers who say it reflects job stress and long hours. It also fits the rising trend for “ugly-cute” collectibles. Vendors say demand is surging, with shelves quickly selling out as the holiday approaches.