Nepal Tourism Board (NTB) and the Ministry of Foreign Affairs jointly organized a workshop on 'Partnership for Nepal Promotion'.

The workshop was organized with an aim to strengthen the common commitment to promote Nepal in an integrated manner through public, economic and cultural diplomacy.

Addressing the workshop, Foreign Secretary Amrit Bahadur Rai said that tourism is the key to Nepal’s development, underscoring that confident, coherent and authentic 'story-telling' is indispensable for branding Nepal to the world.

He believed that tourism and public diplomacy will contribute to national dignity, international reputation and prosperity.

Also speaking at the program, Nepal Tourism Board Chief Executive Officer Deepak Raj Joshi mentioned that public diplomacy is important in tourism promotion,  expressing the opinion that it is necessary to strengthen institutional coordination and cooperation.

He added that Nepal can be established as a strong tourism destination in the long term if government agencies, diplomatic missions, private sector and policy research institutes move ahead with common goals.