Dynamic pricing will be in operation during the first phase of ticket sales for the 2026 World Cup, with fans paying different prices according to market demand and seats starting at $60, FIFA said on Wednesday, Reuters reported.

Fans will have their first chance to secure tickets for next year's World Cup in the United States, Canada and Mexico during the Visa Presale Draw, opening on September 10, at 1100 ET (1500 CET) and running until September 19.

Open to qualifying Visa cardholders, tickets for group-stage matches will start at $60, with pricing for later stages, including the final, reaching up to $6,730, FIFA said, according to Reuters.