The ‘Divya Pashupatinath’ campaign was officially launched at the Pashupatinath Temple premises on Monday. The campaign aims to address environmental challenges in the area surrounding the UNESCO World Heritage Site. These include littering, poor waste management, and environmental degradation. The initiative incorporates community clean-up efforts, tree plantation programs, safety training for frontline workers, and awareness outreach through social media.

More than 200 people participated in a tree plantation drive held during the launch event, symbolizing a collective commitment to environmental conservation around the temple site. Minister for Culture, Tourism and Civil Aviation, Badri Prasad Pandey, was present at the event, along with Deputy Superintendent of Police for Gaushala, Sukdev Khanal, representatives from Kathmandu Metropolitan City. In his remarks, Minister Pandey highlighted the cultural importance of Pashupatinath and noted the campaign’s relevance to sustainable urban development. 

The campaign is part of the Climate Smart Cities project, an initiative led by Creasion and implemented in partnership with various organizations. It is one of the key activities of the Mainadevi Foundation. Foundation’s founder KP Khanal outlined the year-long activities under the campaign, emphasizing local engagement and environmental protection. Sujata Koirala, General Secretary of Creasion shared plans to extend similar initiatives to Kathmandu and Bharatpur, aiming to promote sustainable urban practices in multiple locations. The Divya Pashupatinath campaign will continue throughout the year with a focus on improving waste management, reducing plastic use, promoting recycling, and supporting eco-friendly practices while preserving the cultural heritage of the temple area.