OpenAI has added new shopping tools to ChatGPT, allowing users to see product prices, ratings, and direct purchasing links. The company underlined that recommendations are made independently.

The upgrade brings OpenAI in direct competition with Google, Amazon, and media review sites. It follows the tremendous expansion of ChatGPT's search function, which registered over a billion searches last week, according to BBC.

Additional updates include live sports scores and improved answer citations. The features are rolling out to all users over the next few days.