The preparations for the ‘Ride for Life 2025’ cancer awareness cycle rally, organized in collaboration with Annapurna Media Network and Nepal Cancer Care Foundation, have been completed. The rally will kick off on Saturday at 6:30 am, with the goal of raising awareness about cancer. A total of 5,000 participants have registered for the event, and 33 corporate houses are supporting the initiative to make it a grand success. Annapurna Media Network has been organizing this rally annually to mark World Cancer Day, and this year marks its 10th edition.  

Speaking about the event, Manoj Basnet, General Manager of Annapurna Media Network, stated that the rally is an effort to spread awareness about cancer and encourage unity in the fight against the disease. He emphasized that the campaign aims to send a positive message to society, urging collective action against cancer. This year, the rally also highlights environmental sustainability under the theme "Climate-Friendly Action for a Cancer-Free Life." Over the past nine editions, more than 20,000 people have participated in this campaign.  

This year’s rally has received support from 28 corporate partners. The event’s main sponsor is KEI Nepal Laxmi E-Mobility Pvt. Ltd., while EV Nepal Motors and Ncell Foundation are power sponsors. Other key sponsors include Nepal Investment Mega Bank Ltd and Siddhartha Bank Ltd as banking partners, Shikhar Insurance as the insurance partner, DishHome as the internet partner, and eSewa as the payment partner. NAMI College is the education partner, while Upendra Devkota Memorial National Institute of Neurological and Allied Sciences is the medical partner. Additional support comes from companies like Quest Pharmaceuticals, Asian Paints, Mahalaxmi Bikas Bank, Muktinath Bikas Bank, Nepal Bank Ltd, Creative Abroad Studies, PABSON Nepal, Pankh Bike, Quality Durbar Banquet Restaurant, MIT College, Nepal Jaycees, Annapurna Ventures, and Simrik Air. Mato Nepal is the hydration partner, Fruit Agro is the beverage partner, and Dusit Thani Himalayan Resort Dhulikhel and Dusit Princess Kathmandu are the recreation partners. Nepal Cycling Association, Nepal Cycle Society, and Cycle City Network Nepal are providing technical support for the event. Basnet highlighted that collaborating with corporate houses provides unique and attractive exposure for advertisers.  

The rally will feature several key highlights. The ‘Climate-Friendly Action for a Cancer-Free Life’ Deck will be led by Miss Nepal 2023, Srichha Pradhan, and Shilshila Acharya, who was recognized among the BBC 100 Influential Women. Several renowned medical professionals will also participate, including Dr Manisha Ghimire from OAKMED Hospital, USA, and Dr Narayan Adhikari, a cancer specialist from Medanta Hospital, India. All participants will receive jackets and breakfast as part of the event.  

An additional attraction of the rally is the AMN-USA Deck, where the AMN-USA YouTube channel will host a video contest. Participants who subscribe to the channel and submit videos will have the chance to win cash prizes: $1,000 for first place, $500 for second place, and $250 for third place. The rally will also include an exciting lucky draw, with prizes such as a Pankh bicycle, a one-night stay for a couple at Dusit Thani Himalayan Resort Dhulikhel, a one-night stay and dinner package at Dusit Princess Kathmandu, a Tranquility Spa annual membership worth Rs 250,000, a 32-inch Panasonic TV, and 4K streaming devices from DishHome for three winners.  

The entire event will be broadcast live on AP1 TV, Annapurna Post Online (annapurnapost.com), Radio Annapurna Nepal 94 MHz, Annapurna Post’s Facebook page, and the AMN-USA YouTube channel, which is operated from the US. With its strong message of cancer awareness and environmental sustainability, the Ride for Life 2025 cycle rally aims to inspire a healthier, more conscious society.