In Nepal, the media plays a pivotal role in shaping society’s values, yet it often falls into the trap of limiting women to outdated, restrictive stereotypes. From TV shows to advertisements, women are frequently shown in narrow roles—either as devoted mothers, obedient daughters-in-law, or passive figures whose worth is defined by their appearance. These portrayals not only misrepresent the diverse reality of women’s lives but also reinforce the harmful idea that women’s place is limited to the home or that they are secondary to men.

These stereotypes have a profound impact. In a country where women are proving their mettle every day in education, business, and leadership, the media still often portrays them as silent supporters or objects of desire. This does a disservice to women who are challenging norms, pushing boundaries, and contributing to society in meaningful ways. It also sends a dangerous message to young girls, telling them that their value is tied only to their looks or their roles as caregivers, not their abilities or ambitions.

The problem isn’t just about what’s shown—it’s about what’s not shown. Women are rarely depicted as leaders in business, politics, or innovation. Their success stories are buried, while the same tired clichés are recycled in the media. When women are consistently shown as weak or dependent, it’s no wonder that they continue to face resistance in real-life leadership positions.

It’s time for change. The media needs to reflect the full spectrum of women’s lives—women as professionals, as leaders, as entrepreneurs, and as changemakers. It needs to portray women as capable, strong, and in control of their own destinies. This requires moving away from outdated narratives that restrict women’s potential and embracing stories that celebrate women’s contributions to society, no matter their role.

As consumers, we must hold the media accountable. By supporting content that portrays women as complex and multifaceted individuals, we send a message that the media needs to evolve. Women are breaking barriers every day, and it’s time for the media to reflect that progress, not hinder it.

The time has come to dismantle the stereotypes that hold women back. The media can be a powerful tool for change, but only if it chooses to portray women as the leaders, innovators, and visionaries they truly are.

 

Parusha Khadka

Undergrad student

St Xavier’s College, Maitighar