AMN pioneers AI integration in Nepali media sector

Annapurna Media Network (AMN) has taken a groundbreaking step toward digital transformation by implementing Proma AI across all its departments, becoming the first media house in Nepal to embrace comprehensive AI integration.

The historic agreement was formalized during a ceremony at AMN's headquarters in Tinkune on Friday, where Manoj Basnet, General Manager of Annapurna Media Network, and Shishir Bashyal, CEO of US-based Growthzilla Inc., signed the partnership agreement.

Proma.ai, a cutting-edge process management and automation platform, will be implemented across AMN's operations to enhance productivity and streamline workflows. The platform will revolutionize various aspects of the organization, including editorial workflows, advertising campaign management, customer relationship management, team collaboration, project management, and human resource operations.

"We are committed to providing all necessary resources to ensure successful AI implementation," said Bashyal during the signing ceremony. He emphasized that this initiative represents a significant milestone in AMN's digital transformation journey.

AMN General Manager Basnet highlighted the strategic importance of this move: "The adoption of Proma AI positions our organization at the forefront of the digital age. This technology will significantly enhance our team's effectiveness and efficiency, setting new standards in Nepal's media industry."

The implementation, managed by Growthzilla Inc., marks a significant step forward in modernizing Nepal's media landscape, with AMN leading the way in technological advancement and innovation.