Global Trade Elevation Summit 2024 held

Kuala Lumpur: Malaysia Airlines hosted one of the largest airline trade events in Malaysia, the first Malaysia Airlines Trade Elevation Summit 2024, in collaboration with Tourism Malaysia (TM) and the Malaysia Convention and Exhibition Bureau (MyCEB). This inaugural event brought together 300 delegates, including over 200 international attendees from 48 cities and 21 countries.

“The summit marked a significant milestone for Malaysia Airlines as it advances the goals of Visit Malaysia Year 2026 (VMY2026) and positions Kuala Lumpur (KUL) as a gateway for Asia and beyond, establishing Malaysia as a true ASEAN tourism and aviation hub,” says the Airlines.

“Key decision-makers from major trade companies worldwide participated in the summit, fostering global collaboration, strategizing future initiatives, and strengthening ties crucial for advancing Malaysia’s position in the global tourism landscape,” the Airlines says that the event underscored Malaysia Airlines’ commitment to leveraging its role as the national carrier to support national tourism objectives.

Group Managing Director of Malaysia Aviation Group, the parent company of Malaysia Airlines, Datuk Captain Izham Ismail said, “This summit transcended the typical conference; it celebrated partnerships that embody Malaysia Airlines’ inclusive spirit as we collaborate globally for mutual growth. We eagerly anticipate showcasing Malaysia’s hospitality and advancing tourism objectives through strategic alliances.”

The summit also featured the Golden Wau Awards, the first of its kind in the industry to celebrate top-performing sales agents who demonstrated exceptional achievements in driving revenue.