Xiaomi has been maintaining its position as the top smartphone company in Nepal for seven quarters in a row. Along with Redmi Note 11 being the most shipped smartphone in Nepal, Redmi 10 Prime 2022 and Redmi 9A have successfully positioned themselves in the top three spots of four most shipped smartphones in the first quarter of 2022. With their success, the Pro flagship model of these devices has also been released in Nepal. In this context, ApEx speaks to Amit Kumar Panda, Xiaomi’s country general manager.
How do you feel about Xiaomi’s success in Nepal within a short time?
At Xiaomi, our mission is to let everyone enjoy a better life through innovative technology. We are focused on bringing the best-in-class technology at honest prices. We believe this philosophy has resonated very well with Mi consumers in Nepal and has resulted in the rapid growth of our brand in the market. We climbed to the top spot in the market in the first quarter of 2020 and we are still the top brand as of today. We are thankful to our consumers in Nepal. It has been an amazing journey to date.
Xiaomi 12X falls in the most affordable flagship category. Can you tell us more about this model?
Our flagship lineup has always brought cutting-edge innovation at the best value. Xiaomi 12X is another leap towards that promise. The Xiaomi 12X can be referred to as a true cinematography and entertainment powerhouse. It combines Qualcomm Snapdragon’s most efficient flagship processing power with a vivid AMOLED Dot Display, pro-grade 50MP cameras, and a 4500mAh battery, the highest density battery in Xiaomi’s history. And all of this power is housed in its premium iconic design at the most affordable price.
The Xiaomi 12 Pro features a WQHD+ resolution display. Is it practical in real life?
Definitely! With more than 68bn colors on the 419 PPI display, the WQHD+ display ensures details beyond the human eye. The display is a 6.28-inch AMOLED Dot Display rated A+ by DisplayMate. With HDR 10+ support, it features a 120Hz Adaptive Sync display giving life-like realism to your pictures and a smooth flicker-free phone browsing experience. Practicality at its best.
The Xiaomi 12 series is being promoted with the hashtag ‘MasterEveryScene’. What does that mean?
It simply means that the Xiaomi 12 series enables creative expression without limits by mastering every aspect of the smartphone experience. It is a master of design, exquisite and silky smooth to the touch, and lightweight to grip. With a triple array camera module, it empowers its owners to shoot like a master. It houses a massive 50MP main Sony IMX camera sensor accompanied by an ultra-wide-angle camera and a tele-macro camera, helping fans capture memories from any perspective. Xiaomi’s new AI Algorithm and imaging technology take it to the next level. Xiaomi Pro Focus brings motion tracking in an 8K algorithm allowing users to capture moving objects more clearly.
Similarly, the Snapdragon processors are a master of performance, delivering faster speed than ever before. The Snapdragon 8 Gen 1 processor on the Xiaomi 12 boosts CPU performance by 20 percent and renders graphics 30 percent faster. The flagship Snapdragon 870 chip on the Xiaomi 12X, meanwhile, powers a smooth everyday usage. It also features vapor chamber liquid cooling helping the processor stay cool. The series also enables 67W fast charging with 50W wireless charging on the Xiaomi 12.
In which particular area is the Xiaomi 12 series most suitable? Photography or any other key area?
As mentioned earlier, the Xiaomi 12 series masters every scene. The series is suitable for all customers wanting high power and performance in any area. Photographers and cinematographers can capture memories with cinema-grade videos and studio-quality pictures. Gamers can harness the power of the processors without worrying about power, speed, or cooling issues. The vivid display and immersive sound unit provide an exceptional entertainment experience. Productivity is at its smoothest. So, photography is certainly a key area where the all-new flagship Xiaomi series shines, but it is also a premium experience for the consumers who want everything in one.
What are Xiaomi’s focus areas in the Nepal market? How is it different from other markets?
Xiaomi has always been for consumers and tech enthusiasts. While being the top smartphone brand in Nepal, our focus area extends beyond the smartphone realm. Aiming to bring technological transformation to the lives of our users, Xiaomi has recently launched smartphone peripherals like the Redmi Smart Band Pro and Xiaomi Watch S1 Active and smart appliances, including Mi Home Security Camera 360 and Mi TVs.
We are highly encouraged by the love that we have received and from the enthusiasm towards adopting tech in lifestyles. Inspired by this growth, we have planned to launch many other products in the Xiaomi ecosystem soon.
