Midas Touch Nepal: Touch of magic

Midas Touch Nepal, an at-home beauty service platform, was established in 2020, at a time salons and parlors were shut over the coronavirus threats.

It was the idea of Pooja Agrawal, a self-care enthusiast, who wanted to cater to young women like herself whose beauty and hair-care routines had been badly disrupted by the pandemic.

“I thought why not start a business that offers beauty salon services at home, allowing women the opportunity to pamper themselves even when salons and parlors were closed,” says Agrawal. 

So Agrawal started the business with fellow co-founder Sushmita Gautam. 

In the initial days, Midas Touch only offered hair-care service to its clients. It started nail, makeup and skincare services when the business started gaining in popularity. 

“As we started during the pandemic, many people were hesitant to try our at-home beauty services. For the first two months, we didn’t have much success getting clients,” says Agrawal. “But over time, after getting to know our process, more people started scheduling appointments with us.”

Midas Touch is an all-female business, from its two co-founders to its team of beauticians or the ‘Touch Gurus’.  

The services offered by Midas Touch have come as a great relief for the women who are still uncertain about visiting beauty salons.

Agrawal says their rates are comparable to the charges of most other beauty establishments in the city. 

As Midas Touch is gaining traction among women seeking affordable and convenient beauty solutions from the comfort of their homes, the company is planning to expand.

“We plan to go to other parts of Nepal and also launch our own organic beauty product line,” says Agrawal.    

Name: Midas Touch Nepal

Establishment year: 2020 

Co-founders: Pooja Agrawal & Sushmita Gautam

Service location: Kathmandu valley

Price: varies depending on the service

Contact: 9801822854

Website: https://www.midastouchnepal.com/