Since officially entering Nepal in 2018, Xiaomi has been able to make a distinct mark in the Nepali smartphone industry. The brand has successfully launched in Nepal its best-selling phones like Redmi Note 8 Pro, Redmi 8A, and Redmi K20 Pro. With high demand for the brand’s products, Xiaomi has expanded its retail footprint.

Xiaomi runs on a triathlon business model with New Retail as one of its cores, inspiring the company’s offline operations. Under New Retail, the brand sells both online and offline but since demand is higher in offline, the brand has been providing its products and services through efficient channels like the Mi Preferred Partners, Mi Studios, and Mi Retail Partners.

Mi Preferred Partner stores are Xiaomi branding differentiated stores, whereas Mi Retail partners are stores which sell Xiaomi phones along with other brands. Since its inception the brand has been able to scale up its offline segment massively. Currently it has over 260 Mi Preferred partner stores and over 1,200 Mi Retail Partner Stores in Nepal and is growing by the day.

The brand also sells its products across four authorized Mi Stores in New Road, Chabahil, Pulchowk and Biratnagar. Mi Stores are an extension of Xiaomi’s flagship Mi Homes that can be seen across the globe. Mi Stores in Nepal symbolize the brand’s immense progress in developing effective New Retail measures across multiple cities to give an enhanced consumer brand experience.