This week, Coca-Cola in Nepal announced the launch of a new 175 ml glass bottle offering great drinking experience to consumers at the affordable price of just Rs 25. Additionally, the new glass bottle is designed especially for Nepali consumers as it comes with a new Coca-Cola logo in Nepali script printed on the bottle reflecting the brand’s strong commitment towards building deeper connections with its consumers locally, a press release issued by the company read.
The introduction of the new RGB (Returnable Glass Bottle) is the smallest in Coca-Cola’s beverage category available in Nepal which demonstrates Coca-Cola’s ongoing commitment in giving Nepali consumers more beverage choices in various packages for the occasions they want.
The RGB bottles are reusable thus, making them environment friendly. The glass packaging preserves the freshness of the cold drink. The new 175ml RGB is available for Coca-Cola, Sprite and Fanta as well and can be found in grocery stores across Kathmandu, Lalitpur and Bhaktapur.
The launch of the new product is a part of Coca-Cola’s ongoing Uplift campaign which comes with the tagline “Diusai Jhap Jhap, Coke le Up” which aims to inspire young consumers to grab a Coca-Cola during their afternoon breaks to feel energized and uplifted.